Eagle, Idaho – May 19, 2025 — Veteran digital strategist Gregory Graf has officially launched Intellicate, a PR and reputation management firm that helps political candidates, elected officials, and campaign teams control what voters see when they Google their name.
After over two decades in SEO and digital communications, including a dozen years specializing in high-stakes online reputation challenges, Graf saw a growing crisis for candidates: opposition research, hit pieces, and propaganda disguised as news increasingly shape voter perception before a campaign even begins.
“Voters use Google as part of their candidate research before going to vote,” said Graf, Founder and CEO at Intellicate. “If the first page of your search results is filled with misleading headlines or attacks from anonymous blogs, you may have lost your opportunity to shape your narrative before someone else does it for you.”
Intellicate’s approach is what Graf calls a content firewall—a proactive system that builds, optimizes, and distributes credible, positive content designed to insulate candidates from digital smear tactics. This includes media placements, strategic bios, reverse SEO, and reputation-first campaign messaging.
Intellicate’s service works well with state legislative and nonpartisan local races, where even a single negative link can tip the scales in a low-turnout election. Graf’s experience also extends to other local campaigns, PACs, and grassroots movements under attack.
“In my experience consulting on campaigns and crisis response, I’ve seen every dirty trick in the book,” said Graf. “Fake domains, manipulated screenshots, and propaganda disguised as news—often placed by friends of the opposition—these tactics aren’t theoretical anymore. They’re real, effective, and they’re targeting candidates who aren’t prepared.”
Intellicate offers discreet, tailored solutions for candidates who want to define themselves before their opponents do.
About Intellicate
Intellicate is a PR and reputation management consultancy that helps political candidates, public figures, and professionals take control of their online narrative. Based in Eagle, Idaho, and led by CEO Gregory Graf, the firm provides campaign-aligned SEO, political reputation management, and public relations solutions to build reputations that win. Learn more at www.intellicate.com
